Building & plumbing supply
Your sales motion already covers products like this one — shower systems, surfaces, trade-facing distribution. The product slots in next to what you already move.
For Distributors
Carry a category
before it fills up.
Touchstone™ — the panel system that's replacing tile in the shower. Protected territory for committed partners, commercial project lead flow, and a manufacturer-backed warranty on every kit. Midwest-first — but tell us if you're elsewhere and serious.
Why partner
A product built for the channel.
A category, not a commodity
Porcelain wall panels are an emerging category in the US. You position early in a category that's forming — not fight for share in a mature, margin-compressed line.
Territory you can invest behind
Distributors who commit to the product get protected territory. We don't stack competing distributors in the same market — the partner who builds the category in that market owns it.
Commercial leads routed to the network
Senior living, multifamily, hospitality, and healthcare specifiers come in through our marketing and factory relationships. Commercial projects route out to distributors — our pipeline becomes yours.
A manufacturer-backed system
A manufacturer-backed warranty on every kit, hands-on factory training for installers, and a technical team ready to support yours. You carry a complete system, not a SKU.
Who fits
The distributors this is built for.
This is a wet-area surfaces product. It slots cleanly next to businesses already moving shower systems, surfaces, and finishing materials to the trade.
Stone & surfaces distributors
If you're watching the surfaces category shift and looking at where margin is moving next, a differentiated wall-panel line is a natural adjacency to what's on your floor today.
Large kitchen & bath showrooms
Showrooms with their own installation crews and project pipelines — the kind of operation that can stock, show, and finish the work end-to-end.
Territory
We're expanding throughout the Midwest.
Market by market, one partner at a time. If you're interested in carrying our products, let's talk.
Start a conversationSales tools
Close with the right material.
Brochure, sell sheets, and kit references you can email, print, or hand across the counter. Share them with specifiers, contractors, and homeowners alike.
Start a conversation
Tell us about your business.
The fit conversation takes one call. A member of our team will follow up within one business day.
Outside the Midwest?